.png)
VESTEL PATH
Overview: This project was created to help new and current employees quickly adapt to the company culture, increase their commitment to the workplace, and provide ongoing learning opportunities. In addition to addressing employees' training needs, the application aims to enhance internal communication and interaction.
Timeline: Autumn 2024 (6 weeks)
Role: UX Researcher, UX/UI Designer
Toolkit: Miro, Figma, Adobe Photoshop, Procreate, Zoom, Google Forms
COURSE
SCHEDULE
JOB TRACKING
With Vestel Path, you can work more efficiently, communicate easily with your colleagues, and adapt quickly to the company culture.
Vestel Path simplifies your business operations! It provides various features, including a specially designed orientation program for new employees, job tracking, and a meeting calendar for everyone.
Education and Courses
Learn at your own pace, whenever and wherever you want
With Vestel Path, your career journey will become more enjoyable and productive.
-
Career Development: Our courses, which include video and article content, allow you to acquire new knowledge easily.
-
Compulsory Courses: Completing mandatory training, such as occupational health and safety courses, contributes to a safe working environment.
Job Tracking
With Vestel Path always ensure that you keep your work organized and under control
-
Job Description: Understand your job better with video tutorials, detailed job descriptions, and helpful resources.
-
Calender: Track tasks assigned by managers on a single platform.
UX Research
Research Plan
-
How can I make the adaptation process for new hires easier?
-
How can I boost existing employees' loyalty to the company?
I want to discover and overcome the most challenging aspects of starting a new job and orientation period, and as a result, I want to understand what steps need to be taken to create a smart system that can help both the employer and the employees adapt quickly and professionally to the needs of the work environment.
What do I already know?
- Employees working in corporate companies may have more difficulty adapting during the orientation period.
- There aren't many websites to manage orientation period and, maintain employee motivation.
What do I not know?
I am unsure what factors connect a new employee to the company and help her/him feel a sense of belonging during the adaptation process and afterward.
What does success look like?
To establish a platform that streamlines employee orientation and fosters workplace loyalty.
What are the top things new hires search for online?
People also ask
What happens on the first day of a new job?
How do I prepare for my first day at a new job?
How do I introduce myself on the first day of work?
What should you not do on your first day of work?
How early should I be on my first day of work?
How do I report my boss on the first day?
Should I email my new boss before starting work?
How do I ask my HR on the first day of work?
My internet research made me think that new employees frequently face considerable stress and anxiety during orientation as they adjust to their new work environment. This phase can be overwhelming due to the influx of unfamiliar information, the pressure to meet performance expectations, and the challenge of building relationships with colleagues. Additionally, new hires may feel nervous about their ability to succeed in their roles, leading to high levels of anxiety during this transitional time.
of employees have complained that they did not have a productive orientation period.
%93,8
User Survey
Due to limited access to active Vestel employees, I conducted and surveys with former Vestel staff as well as employees from similar large-scale manufacturing companies to gather relevant insights.
One of the most surprising findings from my survey was related to learning styles. I expected interactive learning to be the most popular choice, but it ended up being the least favored. I believe this outcome is due to the wide age range of participants. Specifically, many respondents over the age of 40 preferred written materials. This insight made me consider adding both video and written materials to my app since a factory employs people of various education levels and age groups.
In what format do you prefer to receive training?
%55
11 people
Video
Content
%30
6 people
Written Material
%15
3 people
Interactive Modules
User Interview
To better understand the needs of new hires and improve the onboarding experience, I conducted interviews with former Vestel employees and staff from similar manufacturing environments. These sessions revealed recurring emotional and practical challenges, which I translated into actionable design insights.
Classifying the Pain Points
I identified the problems that arose as a result of the interviews and surveys.
-
Experienced factory workers in production departments may consciously explain the job incompletely / incorrectly to a new worker.
-
The new workers become shy. They may avoid asking questions.
-
In the production department, the workers can assemble the product they will produce according to their own interpretation.
-
Many employees are unaware of their legal rights.
-
The individual responsible for transferring the job consistently complains about the job itself or the institution.
Defining Persona
3 goal-oriented personas bring together key insights.
01
Aslı, 42, General Manager
GOALS
-
In order to develop a sense of belonging to the company, the company should provide training and courses to its employees that will increase job performance.
-
Events should be organized for socialization.
FRUSTRATIONS
-
Employees unfamiliar with the company's vision and mission can act without knowing the company culture.
"Employees who do not know the steps the product goes through in the production process and the final product may make mistakes." -Aslı
02
Sabri, 50, Assembly Department Head
GOALS
-
To have up-to-date information about HR or administrative affairs on time
-
Be informed about announcements on time
-
Accessing information without constantly asking someone
FRUSTRATIONS
-
Everyone needs to know the deadline clearly when it is passed around by word of mouth, false information spreads.
-
Not good with digital tools, gives up on complex interfaces
"Sometimes other employees knowingly give incorrect or incomplete information to a new employee. It can be difficult to control the flow of information." -Sabri
“I work in the same place every day, but when there is paperwork, who I go to changes. Learning everything by asking questions is a waste of time.” -Sabri
03
Burcu, 24, Fresh Graduate / Software Developer
GOALS
-
Having the chance to enhance my professional skills makes me feel valued by the company.
-
Quickly grasping the company culture
-
Accessing information without asking questions
-
Creating a social circle
FRUSTRATIONS
-
On my first day at my new job, I got lost in the factory and felt like I didn't belong. (Not feeling like you belong to the team)
-
I was exploited at my previous workplace due to ignorance of my rights.
-
Not knowing what to do and how to do it. (Going unnoticed)
"If I had a mentor who cared about me, she/he could have helped me manage my orientation process and what points I needed to pay attention to. In this way, I could have been prepared before falling into a huge ocean." -Burcu
“Everyone seems to know something. But I didn’t even know where to get coffee the first day.” -Burcu
For factory workers who require physical work, work ends between 08:00-18:00, but for desk workers who work with mental effort, work continues 24/7.
Journey Map
.png)
Competitive Analysis
After the interviews, I began to think about how to approach the project. I decided to divide it into two parts and conduct a general analysis of the applications.
My main goal in this analysis was to determine what other applications included in their application designs. Therefore, I focused on the must-have elements rather than their weaknesses.
First, I examined the To-Do List concept applications to help me create a business plan.
Then, I explored applications that provide course content.
.jpg)
.jpg)
Research Findings
🔎 Accurate work management with easy work tracking
-
Sharing job descriptions and completion date information will reduce the number of defective products.
-
Easy access to employees' contacts and job descriptions facilitates information retrieval and enhances socialization.
👨🏫 Implementing a buddy program for the orientation period
-
The most effective way to learn the environment is through a mentoring and buddy system, where experienced employees provide support and guidance to new employees.
📖✍️ Support for professional development needs
👔 Understanding the corporate culture
-
With training modules, employees are provided with the opportunity to learn new information at any time in the desired field of specialization.
-
Employees familiar with the company culture will become more loyal to the company.
How Might We Questions
There is NO platform for employee development and new employee orientation
_edited.png)
UX Design
User Flows
I have created a sitemap that includes primary, secondary, and tertiary navigation. The goal was to clarify the business plan, learning, and buddy program process so users could easily use the app.
Afterward, I further expanded and explored each of these sections.
For job tracking, I wanted to define the processes of task assignment and completion communication between the team leader and the employee receiving the task through the user flow.
Then, I created a user flow that includes pages/sections, user decisions, and user choice options. The goal was to create a user flow that explains how to collect coupons by accumulating points earned from courses taken.
Employee
Team Leader
Wireframes
In creating the wireframe, I aimed to simplify content and enhance visibility, ensuring intuitive navigation for users on the platform.
I utilized this tool to create visual representations and make informed decisions about the most effective user pathways within the system.
UX Design
Design Decision
My goal for this business-oriented design was to create harmony by utilizing large fonts and forms to generate contrast while maintaining simplicity. I also incorporated glass morphism and emojis to enhance the user experience.
In the project, I used the blue code #1b8cdc as a basis to create a color palette suitable for Vestel's corporate identity. This blue tone evoked reliability, professionalism, and modernity, making it an ideal choice for a business-oriented application. In addition to this blue tone, I used the code #d11c34, which is closest to Vestel's red tone, to achieve a color harmony compatible with the brand identity. The combination of these two colors added dynamism and energy to the interface, while at the same time strengthening the brand's recognition was my priority.
In order to achieve a modern and stylish look in the design, I occasionally used the glass morphism effect. With this effect, I focused on adding depth and dimension to the interface while also attracting users' attention. However, since excessive use of this effect can negatively affect readability, I took care to ensure that texts and important elements were always clearly visible. I applied the glass morphism effect in a way that was compatible with backgrounds and maintained readability by casting shadows on the texts.
The Final Design
Each feature listed below was developed based on a comprehensive process involving thorough research, user stories, feedback collection, and meticulous user testing.
Log In
-
Employees need to understand the company's vision and mission to fully embrace the company culture. Therefore, each time the application is opened, users are welcomed with the company's mission and vision page.
Quiz to Embrace Company Culture
-
Research indicates that employees who embrace their company culture tend to feel a stronger connection to their workplace and often remain in their positions longer.
-
To promote this culture, periodic quizzes on the company's structure, history, achievements, mission, and vision are held. The top three performers in these quizzes receive gift vouchers from contracted institutions as a reward for their efforts.
Job Tracking
-
The job tracking section on the Team page allows users to view the status of jobs according to their urgency
-
Users can view their assigned jobs on the detail pages, where they can find the due dates, brief descriptions, and the names of others assigned to the same tasks.
-
Additionally, videos on the page demonstrate how to complete the tasks and share the product story. At the end of the page, courses that can help them develop skills related to the given job are recommended.
Schedule
-
There is a schedule area where users can view holidays, company events, and meeting times.
Contact List
-
In addition to facilitating business conversations and consolidating them in one location, the Contact List aims to resolve communication issues for new employees.
Messages
-
Users can easily engage in business conversations through the messages section. They can participate in group chats with their departments.
Notifications
-
Users can respond to meeting requests via notifications, receive calendar alerts, view the daily cafeteria menu, check upcoming holidays, see new employees, and get notifications about courses completed by followed employees.
Choosing a Course
-
Users can enroll in compulsory courses (such as occupational safety) and courses that will increase their professional skills. At the end of the course, they receive a certificate.
Course Videos
Course Articles
Course Exams
Leaderboard
-
Top users on the Leaderboard receive coupons from sponsoring companies. This fosters a competitive atmosphere among users to complete courses and motivates them to finish their courses.
Profile Content
-
The user can see the percentage of the orientation period they have completed under their profile photo
-
The user can see the courses they have saved, the courses they have completed, the certificates they have earned, their ranking on the leaderboard, a virtual tour of their workplace, deductions, and gains in their salary status, advance requests, and employee rights.
My Learnings
Breaking My Design Boundaries
The biggest challenge I faced in this project was the depth and scope of user research. Specifically, the interviews I conducted with the company owner, managers, and employees at my previous workplace helped me gain a better understanding of both the sector dynamics and the real needs of the employees. Engaging with people from various backgrounds and different departments allowed me to broaden the project's scope and consider aspects I had never thought of before.
For instance, the interviews regarding the importance of the orientation process revealed how crucial first impressions are for both employees and companies. I realized that this phase is not just the beginning of the recruitment process; it is also a long-term journey that significantly impacts employees' adaptation and loyalty to the company culture.
Although the project's overall aim was to provide a tailored solution for Vestel, a manufacturing company, my main goal was to create a flexible and customizable platform that could appeal to a broader audience. To this end, I tried to try new visual elements and arrangements by pushing my design boundaries. I tried to create an interface outside of my habit by using different design trends such as glass morphism, bold fonts, and large forms. However, combining these different elements into my design language and achieving visual integrity was quite a challenging process.
One of the most important lessons I learned from this project is the critical role of user research in the design process. Understanding the genuine needs and expectations of users is fundamental to successful design. Additionally, pushing beyond my design limits and experimenting with new ideas was a valuable opportunity for professional growth. This project reaffirmed my belief that design is not only about aesthetics but also serves as a powerful tool that shapes user experience.
In summary, the main challenges I encountered in this project included the depth and scope of user research, the effort to address the needs of diverse user groups, and surpassing my design boundaries. Overcoming these challenges enhanced my understanding of the significance of a user-centered approach in the design process, the psychological impacts of design, and the importance of continuous learning.